The History of the Logo
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The early design developments of the logo
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The logo that is currently used for the organisation
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Hauora a Toi translates to mean the sacred breath of life that
begins from the Creator and transcends to all facets of the
universe.
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Ha
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means the breath of life |
| u |
means the life force instilled within the human element |
| o |
is the nourishment and susenance received from the Creator,
from the ancestors, which connects us to the land and to the
people |
| ra |
is the energy and well being of all things |
| Toi |
is the ancestor who established the boundaries within the Bay
of Plenty region. Toi also translates to mean people - holistic
dimensions of health |
The Maori name was proposed by Pouroto Ngaropo and agreed to at
a District Health Board steering group meeting. The concept
for the logo was conceived by artist Edward Hunia, who had
previously created a mural for Ko Matariki, the maternity unit at
Whakatane Hospital.